Brand identity development and video storytelling designed to bring recognition and character to the new sports brand

Born from the vision of Fabio Fabbri and Rita Bergamaschi, I-KONA blends Made in Italy craftsmanship with sports fabric technology. Outstanding technical garments, customizable and field-tested, dedicated to athletes who demand maximum performance without sacrificing style.

A symbol of belonging that unites personal identity and sporting legend. The brand study starts with a highly evocative name. IKONA merges the capital “I” – an affirmation of identity (“I am”) and inclusion in the triathlon tribe – with “Kona,” the sacred home of the discipline in Hawaii and host of the Ironman World Championship. The design visually translates this narrative: an incisive and memorable graphic mark, capable of conveying resilience and ambition. The brand embodies the concept of Triathlon Apparel: not just clothing, but technical tools that combine athletic preparation with fashion aesthetics.

An emotional narrative intertwining performance, style, and human values. The video production goes beyond merely showcasing the product; it reveals the soul of the brand through the founders’ voices. The editing and voiceover explore the genesis of IKONA: a project born “first in the heart, then in the mind,” uniting Fabio’s technical energy with Rita’s stylistic care. The footage highlights the quality of Made in Italy materials and the truth of the athletic gesture, emphasizing how every detail – from compression to fit – has been validated by real physical effort. An authentic story that celebrates sport as a reflection of one’s identity.