HIGHLIGHTS / VILLA ABBONDANZI RESORT
Advertising campaign to communicate the values of a luxury resort
THE “FEEL FREE TO IMAGINE” ADVERTISING CAMPAIGN SUGGESTS BEAUTY, FREEDOM AND A SENSE OF PROTECTION.
Feel free to imagine
Cabriolet Studio produced an advertising campaign focussing on visual coherence to promote the services, the appeal and art offered by the neoclassical beauty of the historical residence in Faenza, which is immersed in a large and mature park.
ART DIRECTION AND STORYTELLING
A carefully executed photographic survey focussing on the services and values of the Resort and the charm of the five Superior Suites frescoed in neoclassical style overlooking the quiet of the large park.
Historical charm and modern comfort are the values on which the graphic project concentrated for the “Feel free to Imagine” advertising campaign.
Villa Abbondanzi will take care of you.
PHOTO AND VIDEO CONCEPT
A comprehensive photographic work for the Resort’s two restaurants, Il Fenicottero Rosa Gourmet and Cinque Cucchiai, animates the visual impact of the social advertising campaign.
Il Fenicottero Rosa Gourmet is the new food and wine proposal created to offer guests a seductive fine dining experience and a sensory journey through flavours, time and space. The restaurant, a culinary jewel featuring in the Michelin Guide 2023, is located within the neoclassical villa, in a large room with a double view of the park where, in the 1950s, Armida and Roberto Bucci loved to welcome numerous friends.
Executive Chef Alessandro Giraldi’s cuisine is multisensory and very recognisable, and is marked by three elements: composition, memory and the measured use of vegetables. The first is energy and inventiveness, which crystallise the flavours, the second is linked to roots, Giraldi being originally from nearby Brisighella, while the third is a legacy from his experience at Noma in Copenhagen.
SOCIAL AND CONTENT STRATEGY
Cabriolet designed images and texts for social media advertising content using creativity as a lever for change and for the strategic development of the Resort. Villa Abbondanzi is a place of rare scenic beauty where guests can stay and experience its many services: Superior Suites, deluxe rooms, restaurants, Wellness & SPA, meeting rooms and catering & banqueting service.
The agency’s creative direction works on maintaining an elegant visual language that gives a sense of the Resort’s attention to detail, care and atmosphere dedicated to pure well-being.
Social media advertising campaigns and dedicated newsletters constantly communicate with the Resort’s customers to make the brand desirable.
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