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A campaign of digital communication and social media advertising
to promote the values of a luxury facility.

Cabriolet Studio has developed the social media strategy and content for the four-star superior Villa Abbondanzi Resort, situated in an enchanting historical residence in Faenza. Focusing on Facebook and Instagram, the social media campaign provides visual consistency to promote the resort’s services and charm as well as the art that surrounds this beautiful neoclassical villa.
Our agency restyled Villa Abbondanzi’s logo and brand identity and developed a publicity campaign called Liberi di Immaginare (‘free to imagine‘) to evoke the resort’s beauty, freedom and sense of security.
Articulated artistic work and photography for the new fine-dining restaurant, the Fenicottero Rosa Gourmet, located in the Villa, animates the visual impact of the social media advertising campaign.