An original communication campaign and a new exhibition design for Viero of Cromology Group

Viero is a leading Italian brand of decorative paints, for which Cabriolet has designed an exhibition concept based on the communication campaign message “The Human Experience“. The distinguishing photographic portraits were conceived to create immediate affinity with the target audience – the decorator and the applicator – in bringing out their creative and artistic side. The tradeshow exhibition set-up was unique, highly communicative and visually striking.