HIGHLIGHTS / SAVIO FIRMINO
Florentine excellence: a project celebrating Italian craftsmanship and attention to detail.
CONCEPT PHOTO
Carefully thought-out photographic work has emphasised the quality of the fabrics and the workmanship of the inlays. The agency chose an early twentieth-century location in which the sofas and armchairs become works of art, giving personality to the rooms.
The images were shot in natural light by Daniele De Lonti, a conceptual photographer from Milan who has worked with the artist Luigi Ghirri on many of his most significant projects.
CATALOGUE
For the prestigious Florentine brand, founded in Florence in 1941 and renowned worldwide for the high craftsmanship of its classic furniture, Cabriolet’s creative team developed a catalogue for a new line of upholstered furniture that perfectly reflects the brand’s high craftsmanship.
The communication strategy highlights the concept of Italian craftsmanship in all its facets.
PACKAGING DESIGN
A new sampling concept
A prestigious box system in paper and leather designed to showcase the numerous wood and metal finishes that characterise the brand’s products.
While evoking the appeal and luxury of a box of chocolates, the Savio Firmino boxes are compact and flexible, allowing efficient management of the samples and adapting to the needs of different markets.
OTHER PROJECTS
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