HIGHLIGHTS / CERASARDA
Branding: a new narrative for fine Italian manufacturing. Cerasarda, the ceramics of the Costa Smeralda
A NEW MARKETING CONCEPT RELAUNCHES CERASARDA
Laura Ferrari and team handled the rebranding of Cerasarda by leveraging the sales potential of the interiors and hôtellerie settings. This complex work of art direction, photography and 3D rendering led to the creation of over 100 spaces characterised by an original storytelling “At home with…” centred on the credible story of six characters that give the brand a sense of prestigious contemporaneity. Catalogue, commercial brochures, website and many digital tools formed a dialogue with the market.
DIGITAL COMPANY PROFILE
The digital company profile devised by Cabriolet led to a new brand narrative by means of a series of spaces aimed at expressing the value of Cerasarda handcrafted majolica within codified interior designs, conceived with inviting photographic images and supported by design layouts.
TOOLS AND PACKAGING DESIGN PLASTIC FREE
Cabriolet has devised flexible communication tools such as the compact box containing small samples of glazed ceramics, enclosed in colourful uncoated paper pochettes, the result of a selection that is attentive also to the ecological impact of the samples.
EXHIBITION DESIGN
In line with all the communication tools and the new concept, the Cersaie stand expresses a strongly communicative, narrative and engaging relational environment.
DESIGN YOUR SHOWROOM IS A FLEXIBLE SYSTEM WITH A HIGH SCENOGRAPHIC CONTENT DESIGNED TO PRESENT THE BRAND IN A POINT OF SALE WITH A GREAT FLEXIBILITY OF SPACE IN MIND.
As in all launch tools, the Cerasarda image in the showroom project follows the Mediterraneo Style concept: the persuasive rebranding project that customises interiors and hôtellerie presented at Cersaie 2019.
SOCIAL STRATEGY
Cabriolet has directed and realised Cerasarda’s digital presence through the design of content for social media that makes ceramics, with its original values, the protagonist: craftsmanship, history, the value of handmade work, Sardinian culture, colour, decoration, small sizes and the extraordinary brilliance of the glazes.
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