Brand repositiong and new communication tools for Cerasarda
Cabriolet is the communication agency behind the rebranding of Cerasarda, a trademark of Italian excellence founded in Sardinia in the early ‘60 and part of the legendary Costa Smeralda Consortium. With an innovative strategic approach, Cabriolet interprets the brand through over a hundred original room scenes that put Cerasarda’s precious ceramic glazes in specific interior compositions. The captivating photographic images, created on meticulously designed interior layouts, and an original storytelling are the backbone of both the catalogue and all the digital communication tools (website and social media), introducing a whole new way to describe ceramic coverings. The agency further expanded the catalogue concept on the exhibition design for Cersaie and on the development of the professionals/retail product sampling system.