A compelling Cerasarda rebranding: A new narrative


A compelling Cerasarda rebranding: A new narrative
Cabriolet created the latest branding for Cerasarda, a trademark of Italian excellence founded in Sardinia by Prince Aga Khan in the early 1960s. The studio took care of the conceptualization and publication of a new catalogue featuring 90 interiors accompanied by original stories or ‘narratives’, an unprecedented approach to the world of ceramic wall coverings and design.
New communication tools for the Mediterranean Style project. In line with the Cersaie 2019 catalogue and stand, the merchandising and sample design also served as voices of innovation and communicative coherence. Colour, decoration and ceramic coating enhancement aimed at the international market are the leitmotif of this brand name project. Cabriolet and Paolo Romani who has succeeded in convincing our client and its sales force so well.


