Communicating the innovation of a strong, slim and light stoneware.
Marazzi is the best-known brand in the industrial ceramic tile sector. Founded in the 1960s in Sassuolo (MO), it is synonymous with quality ceramics for floors and walls, as well as a symbol of the best “made in Italy” in the furnishing and design sector.
BRANDING / CATALOGUE
Art direction and tool design for the launch of the Zeroquattro slim stoneware collection.
An effective and recognisable logo that is coherent with the product’s mission. On the cover, a symbolic line drawing emphasises the light and slim appearance of stoneware. In addition, the cover features the iconic line drawing illustrating an interior, thus reinforcing the concept of the lightness of porcelain stoneware tiles.
Artful settings and targeted still-lives tell the story of the product design and its uses in architecture.
To provide further support for the promotion activity, an original regenerated leather bag has been designed. Compact, practical, elegant and communicative, it has also been designed to be carried on an airplane.
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