Language tones, strategies and tools to build a brand identity
At Cabriolet, we design and develop projects to serve the brand. We establish creative strategies to revolutionise the brand and therefore add more market value. Our creative abilities combined with our continuous exchange of ideas with businesses help us to conceive original long-lasting sustainable projects, where the language of art merges with that of corporate marketing. The studio creates all the communication tools necessary for companies to be increasingly distinct and competitive in the marketplace.
Corporate identity, graphic design, product design, packaging and trade fair exhibits all contribute to form and represent the values and spirit of a brand. We at Cabriolet identify guidelines that reflect the correct perception of a brand’s identity, developing graphic projects both online and offline.
Over the years, we have gained a strong sense of the ‘culture of images’ and a great capacity for synthesis that we infuse in our art direction and concept image services. With the collaboration of photographers, illustrators, copywriters and artists coming from different experiences, we design images that best communicate the brand’s identity and the features that make every product unique.
Our branding and marketing activities focus on the analysis and understanding of the values and personality of the company, in order to define and plan communication strategies and tools for the different sale channels. In this phase of constant exchange with the client, brainstorming and the infographics studies where we highlight the key communication points play a pivotal role.
BRAND IDENTITY | LOGO DESIGN | NAMING
BRAND STRATEGY ADVERTISING | ART DIRECTION
COPYWRITING | PACKAGING PHOTOGRAPHY
PHOTO RETOUCHING | ILLUSTRATION
INTERIOR DESIGN | 3D RENDERING | VIDEOS
WEBSITE | NEWSLETTER | SOCIAL MEDIA | B2B