HIGHLIGHTS / ZENIT SMART POLYCRYSTALS
Branding, Website and digital communication for the new Italian start-up: Zenit
Zenit’s patented polycrystals are proposed as an alternative to traditional and less performing single crystals. The start-up was created by a team of researchers, primarily Laura Esposito and Jan Hostasa, from the Italian National Research Council.
LOGO DESIGN & CORPORATE IDENTITY
The Cabriolet team came up with the logo design for Zenit Smart Polycrystals, the young Faenza-based start-up founded in 2021 with the aim of improving laser processes and performance. A thin white line cuts through the ZENIT lettering, in clear reference to a laser beam. The star symbolizes the zenith in astronomy.
An infographic system dialogues with the market.
GRAPHIC DESIGN & ICON SYSTEM
The agency chose digital tones, a minimal graphic design and fluid interactive animations that lead the visitor to discover the innovative and high-performance shapes of the polycrystal.
BETTER HEAT DISSIPATION
REDUCTION IN PRODUCTION COSTS
VARIATION OF COMPOSITION IN 3D
DIFFERENT APPLICATIONS
The one-page, essential, young, interactive website is ready for all digital derivations.
SOCIAL MEDIA STRATEGY
The design of the digital experience and content for social media was conceived by Cabriolet using the fundamental performances of Zenit polycrystals as a basis: transparency, 3D printing, innovation, ductility, technology.
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