The rebranding of Gruppo Tosco Marmi hinged on the one-of-a-kind chromatic expressiveness of Palissandro® marble
The communication agency Cabriolet has developed the new brand image of Gruppo Tosco Marmi, to support the strategic market ambitions of the Italian group. Classic, expressive, prestigious, unique, contemporary and luxury are the main qualities of Palissandro® marble that inspired Cabriolet in this corporate identity project. The new logo design, the online and offline communication tools, the prestigious sampling kit with the distinctive curved marble samples, they all cohesively tell the story and values of the brand centered on the one-of-a-kind “Palissandro hues” extracted from the Crevoladossola quarry. The creative project includes also the environmental design of the company headquarters, with the new corporate identity applied to the signage system.