An innovative exhibit design for the launch of the new Kodak Dental Systems intraoral camera

Kodak Dental Systems is a global brand leader in the production of award-winning dental imaging systems, which partnered with Cabriolet to launch an innovative intraoral camera. The communication studio came up with an original creative strategy leveraging on the product strengths, with the slogan: Observe the world more closely. The advertising message was also the theme of the exhibition design for the Expodental trade show in Madrid. By this concept, teeth were associated to organic elements of nature with a similar morphology – such as shells, fossils, flowers – that were ideal subjects to highlight the intraoral camera technology and performance. While very original, the advertising message was also true to the product features and the brand identity.