HIGHLIGHTS / KODAK DENTAL SYSTEM
Communicating Kodak intraoral sensor diagnostic technology
The Kodak Dental System is an international brand of excellence in the production of dental diagnostic equipment.
EXHIBITION DESIGN
For the important Expodental trade fair (Madrid, Paris and Rimini), Kodak Dental System chose the Cabriolet concept, which links the morphology of teeth with similar forms such as fossils, shells and flowers. This attractive and flexible installation, centred on large floating sheets, communicates the strength of the world’s leading brand and its advanced diagnostic technology.
ADVERTISING CAMPAIGN
The “Observe the world more closely” claim was interpreted using natural subjects shown in very high definition, suggesting the sensor’s potential for diagnostic investigation.
CONCEPT DESIGN
Inspired by the perfection of dental morphology, the Cabriolet team’s creative approach turned the demonstration of the sensor’s effectiveness into a fascinating journey through natural forms. The visitor discovers a captivating world where nature merges with technology, replacing traditional tooth morphology with appealing and curious elements.
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