To answer the entrepreneur’s strategic question on how to strengthen Morc2 Automazioni Industriali’s positioning in every aspect, Cabriolet developed a complete brand identity process: logo redesign, brand book creation, advertising campaign, and stand setup for the IPACK-IMA trade fair.

The new logo, inspired by the Avant Garde font, combines readability, modernity, and recognizability. The tagline becomes a distinctive graphic element, while the orange “2” (Pantone 166 C) reinforces the brand’s identity. The illuminated sign, with its minimalist design, also stands out for its visual impact, especially at night.

The advertising campaign, with the slogan “Elevate your automation,” translates the infinite automation solutions and the brand’s founding values: innovation, reliability, and precision, into evocative images.

Finally, the IPACK-IMA stand brought Morc2’s vision to life through striking visuals, clean lines, and a design that communicates the passion and precision with which the company approaches every project.