Viero
Commercial brochures and Exhibition
Cabriolet Studio designed an attractive image campaign, The Human Experience, aimed at engaging empathy and a direct dialogue with the target decorator through bold and unique portraits that bring out the artistic and creative personality of the subjects. Art direction and a compelling photographic direction led to the design of the digital and printed commercial tools and of an original exhibition for the MADE EXPO trade show in Milan.
Viero Paints is a prestigious brand of paint for the construction sector, part of the Cromology Italia Group based in Lucca, Tuscany. For over 50 years, it has been the Italian name for architecture and interior decoration worldwide. A range of solutions designed for all those who appreciate and recognise the value of Italian design and innovation with no limits to the colour, consistency, thickness and style. Viero ranks as very high quality thanks to its unique collections and refined surface effects that inspire interior designers globally.
