
Laminam
A campaign that communicates to the heart of the professional
Cabrioletstudio designed a campaign focusing on the extraordinary dimension of ceramic surfaces and their infinite applications in architecture. The photographic image supporting the tag line “How many things can you do with a 3 metre long slab of ceramic material?” suggests a house of cards, a reference to lightness, building, and modularity. Photography by Laura Liverani.
Laminam is a brand of the System group, known for pioneering new technologies in ceramic production processes centred on large, thin formats in porcelain stoneware. Laminam, a brand from Fiorano Modenese, Modena specialises in the production of large ceramic slabs for architecture, interiors, design and furnishing. For over twenty years it has been investing in innovation and research to combine aesthetics and qualitative excellence, with full respect for the environment.