An advertising campaign that speaks to the heart of interior decorators
Cabriolet Studio conceived an attractive image campaign, The Human Experience, aimed at establishing a direct and empathetic dialogue with the target decorator by means of designer portraits describing their artistic and creative personality.
A compelling effort both in the creative and photographic direction led to the conception of the campaign, a catalogue and an exhibit installation centred on large, dramatic printed canvases.
Viero Paints is a prestigious brand of paint for the construction sector, part of the Cromology Italia Group based in Lucca, Tuscany. For over 50 years, it has been the Italian name for architecture and interior decoration worldwide. A range of solutions designed for all those who appreciate and recognise the value of Italian design and innovation with no limits to the colour, consistency, thickness and style. Viero ranks as very high quality thanks to its unique collections and refined surface effects that inspire interior designers globally.