BRANDING
Floor Gres
Catalogue and communication tools highlighting the brand’s swimming pool systems
Laura Ferrari and the team chose Cesare Reggiani’s illustrations to give continuity to the brand’s distinctive language, pairing them with a modern, sharp graphic language evoking design and engineering. The project concept was carried out in all communication tools, including the retail concept and corporate showroom.
Floor Gres Ceramiche is a brand of the Florim group based in Fiorano, Modena, a prestigious Italian brand founded in the 1960s and highly cherished by designers and architects all over the world for the quality of its ceramic products and the uniqueness of its pools system.
