Villa Abbondanzi Resort
Social media and art direction describe the values of luxury hospitality
Cabrioletstudio designed the social media and contents strategy for Villa Abbondanzi Resort. A social media campaign on Facebook and Instagram that focuses on visual cohesion to promote the services, charm and art of the neoclassical villa set in the Resort’s centuries-old park. The agency handled the art direction, the restyling of the logo and brand identity, the advertising campaign “Liberi di immaginare” [Free to imagine] that evokes beauty, freedom and a sense of protection.
The Villa Abbondanzi Resort 4-star superior is located in a charming historical residence in Faenza, Ravenna, set in the greenery of a centuries-old park, on the slopes of the foothills of Romagna. The Resort offers Superior Suites in neoclassical style, two restaurants (Cinque Cucchiai and Il fenicottero Rosa Gourmet) and a modern wellness and spa centre with swimming pools and treatment areas.