Marazzi
Branding and practical promotional tools
Cabrioletstudio handled the art direction and sales tools for the launch of the Zeroquattro slim stoneware collection with the creation of the logo design, the room scenes and the concept used in the illustrations and photography. To support the agents’ promotion, the studio designed a mixed-leather bag with elegant, minimalist features in line with the communicative style of the collection; ergonomic, practical and easily transportable even by plane, it is perfect for promoting the innovative, high-performance glazed stoneware.
Marazzi was founded in 1935 in Sassuolo, Modena and is the best-known brand in the ceramic tile sector. With a presence in more than 140 countries, it is universally recognised as being synonymous with quality ceramics for floors and walls coverings, and a symbol of the best “Made in Italy” in design and furnishing market. Marazzi is the brand behind the main technological, processing and design innovations in the tile sector.
