Gruppo Tosco Marmi
Logo and Signage design for the new headquarters
A signage project for the new office area of the Tosco Marmi Group in Piedmont. Cabrioletstudio designed a trademark for the protection and promotion of The Palissandro Marble. The logo design is inspired by the marks and seals of Renaissance workshops and indicates a classic, prestigious history, reworked in the graphic design in a contemporary key. The font Trajan, a typeface with serifs designed in 1989, is used for the logotype.
The Tosco Marmi Group was founded in 1960 on the initiative of Lorenzo D’Aloisio, who from the early 1970s, to his credit, immediately captured the immense potential of Palissandro marble, and planned the Group’s growth around this marvellous stone. Palissandro marble, from the geologically polychrome quarry in Crevoladossola, Piedmont, is the world’s only deposit of Palissandro, a polychrome rock of rare beauty and a durablity that makes it suitable for all uses in architecture and furnishings. The authenticity of Palissandro® marble is guaranteed by the special trademark, “The Palissandro Marble”, registered with European and international organisations; it also certifies that the product originates in and comes from that quarry.