An innovative packaging design and labeling project
Cabrioletstudio created the packaging for Biotex, a graphic design project aimed at reducing the number of carton types on the market through the design of a label system.
A refined metallic black combined with the fluorescent colours of the labelling add technological and design values to the brand. The streamlining, practicality and visibility of the new packaging was also appreciated in retail.
Biotex, an Italian brand founded in 1990 in Faenza, Ravenna specialises in technical sportswear. Using polypropylene fibre technology, it creates products with unique features such as lightness, breathability and guarantees the best climate for the skin at any temperature.