Concept for the Modena showroom.
For Floor Gres, Laura Ferrari and the team worked on the subdivision of the product range, grouping the collections into three large design families: swimming pools, industry and architecture. Illustrated communication backdrops and infographic languages invite the spectator to read the ceramic systems in an engaging and functional exhibition space. The space dedicated to colour displaying the Progetto collection has a special dramatic power.
Floor Gres Ceramiche is a brand of the Florim group based in Fiorano, Modena, a prestigious Italian brand founded in the 1960s and highly cherished by designers and architects all over the world for the quality of its ceramic products and the uniqueness of its pools system.