BRANDING – LOGO DESIGN – MERCHANDISING
Treno di Dante
An integrated marketing communication project
The Cabriolet team handled the brand identity, art direction and graphic design of the territorial project, Treno Di Dante, creating all the online and offline communication tools: catalogue, brochures, information materials covering the entire promotional chain. The logo design is based on the distinctive features in the profile of the supreme poet Dante Alighieri.
A rail journey like you’ve never experienced before, on board a heritage train as it travels through the Tuscan-Romagna Apennines, following in the footsteps of Dante Alighieri who walked from Florence to Ravenna. This spectacular train journey will take you through famous artistic cities and Medieval towns in the heart of the countryside.
