Gruppo Tosco Marmi
Communication tools and website for a marble quarry.
Cabriolet developed the brand identity and brand book of The Palissandro Marble centred on the geologically polychromatic quarry of Palissandro, the only one in the world, owned by the Tosco Marmi Group. The agency handled the art direction, photography, logo design and all languages leading to the creation of the sales brochure and website. The digital project has an advertising style built around the tones of black and white, elegant and suited to a variety of channels, actively speaking to the market.
The Tosco Marmi Group was founded in 1960 on the initiative of Lorenzo D’Aloisio, who from the early 1970s, to his credit, immediately captured the immense potential of Palissandro marble, and planned the Group’s growth around this marvellous stone. Palissandro marble, from the geologically polychrome quarry in Crevoladossola, Piedmont, is the world’s only deposit of Palissandro, a polychrome rock of rare beauty and a durablity that makes it suitable for all uses in architecture and furnishings. The authenticity of Palissandro® marble is guaranteed by the special trademark, “The Palissandro Marble”, registered with European and international organisations; it also certifies that the product originates in and comes from that quarry.