Cerasarda
An advertising campaign for the launch of Mediterraneo Style
For Cerasarda, the agency rewrote the story of the iconic Italian brand famous for its glazed majolica coverings through a rebranding centred on the creation of evocative room designs in perfect Mediterranean style. The advertising campaign in Casa Vogue speaks of enchanting places, full of light, shimmering glazes in sunny shades that evoke the style and beauty of the island. Cabriolet conceived the art direction and all the sales tools with a multi-channel approach: catalogue, brochure, digital company profile, website, design for the selling location and staging concept for trade shows.
Cerasarda, known as La Ceramica della Costa Smeralda [Emerald Coast Ceramics], is a quality Italian brand that was established in 1963 in Olbia at the behest of Prince Karim Aga Khan. The brightly coloured glazes, refined decorations, excellent local craftsmanship and very high quality design are its hallmarks. Those who choose Cerasarda love to surround themselves with the exclusive architectural elegance of an iconic land: the Costa Smeralda. In 2002 Cerasarda became part of the Romani Group, which led to an interesting mix of island craftsmanship and technological innovation that distinguishes the area of Sassuolo and the cities of Modena and Reggio Emilia.
