BRANDING
Caluco furniture
A communication project tells the brand's furniture
For the American brand Caluco Outdoor Furniture, the agency analysed the entire product assortment and showcased it in a substantial catalogue following precise marketing logic. Art direction, photography and the language of playful illustrations conveyed empathy and personality to the brand. To support the sales force, a digital company profile was also created with an advertising approach focusing on the pluses of the services aimed at the contract channel.
Caluco is a Los Angeles-based brand best known for its wide range of products and the numerous contract and hospitality projects in the United States. The company uses precious woods, metals, fabrics and new generation plastics.
