BRAND IDENTITY – LOGO DESIGN
IKONA - Triathlon Apparel
Branding
Laura Ferrari and her team developed the naming and brand identity for IKONA, the new brand founded by personal trainer and athlete Fabio Fabbri. The letter “K”, redesigned with a diagonal cut, becomes a distinctive graphic element that conveys energy and movement, making the brand instantly recognizable and contemporary.
IKONA was founded in 2024 as a brand dedicated to technical apparel for triathlon and leisure.
Born from the thirty years of experience of Fabio Fabbri and the collaboration with Rita Bergamaschi, IKONA blends performance, style, and authentic values: discipline, awareness, and community. More than just a brand, it is a project that transforms sport into identity and lifestyle. www.i-kona.com
