MORC2 – Industrial Automation
Integrated communication for a tailor-made automation brand
A corporate identity and brand book project developed to be implemented across all communication channels, with the aim of strengthening the image and recognizability of MORC2 Industrial Automation. Cabriolet supported the Faenza-based company in a complete brand identity renewal process: logo redesign, brand book creation, ADV campaign, and exhibition design for the international IPACK-IMA fair. The new logo, inspired by the Avant Garde typeface, combines modernity and clarity, while the number “2” in orange (Pantone 166 C) becomes a distinctive and defining element. The advertising campaign, with the claim Elevate your automation, gave visual expression to the brand’s core values — innovation, precision, and reliability — transforming them into impactful messages. The exhibition design, with its clean lines and evocative visuals, translated the brand’s identity into an immersive and consistent experience.
MORC2 Industrial Automation was born in the heart of Romagna as a company specialized in tailor-made automation solutions.
The company focuses on technical know-how and the ability to customize every project according to the client’s specific needs, becoming a strategic partner for Industry 4.0. Thanks to continuous research and innovation, MORC2 develops systems and plants that combine efficiency, safety, and sustainability. Its mission is to raise the standards of industrial automation through bespoke projects, the result of experience, passion, and engineering precision.
