An integrated communication on a new way of savouring chicken
Laura Ferrari and the team proposed to the Amadori marketing team a new and revolutionary product - Stecco Pollo – “to be enjoyed simply and conveniently wherever and whenever you want”. For the launch of this innovative product, the agency conceived and planned all the tools: from the packaging to the promotion in the large retail chains, from the tv commercials to the sales concept, including the tools aimed at reaching buyers.
The Amadori Group, founded in 1964, is an Italian agri-food group located in San Vittore in the province of Forlì Cesena. Today it is one of the largest Italian companies in its segment.