studio di comunicazione e designstudio di comunicazione e design
studio di comunicazione e design

Launch concept of a new intraoral sensor and display.

CONCEPT AND STRATEGY | PRODUCT PROS | BRAND REPOSITIONING | PHOTOGRAPHY | DISPLAY | ADVERTISING

Logo Kodak Dental Systems
Logo Kodak Dental Systems

Dental diagnostic

Launch concept of a new intraoral sensor and display.

CONCEPT AND STRATEGY | PRODUCT PROS | BRAND REPOSITIONING | PHOTOGRAPHY | DISPLAY | ADVERTISING

Kodak Dental System creates innovative dental diagnostic solutions using cutting edge technology.
For the launch of a new intraoral sensor, we studied the product pros in order to conceive an original creative strategy: the association of the oral cavity with morphologically similar natural elements, yet more appealing and characterizing such as shells, fossils, and flowers.
On the other hand, for the exhibition stands, the need for interaction led to a practical and demonstrative translation of this concept.

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Allestimento stand Parigi

Exibition stand Paris

Allestimento stand Madrid

Exibition Stand Madrid