Viero Paints Image Campaign and Exhibition at Made Expo in Milan
Campagna immagini e Allestimento Viero Paints al Made Expo di Milano
Cabriolet oversaw image conception, creative direction and the display set up for Viero Paints, a leader in decorative finishes and plasterwork, at the Milan Made Expo.
These powerful images translate a direct marketing vision: applicators pose proudly in front of their jobs well-done, satisfied with their finished pieces.
Physical planning. The exhibition space was designed for the Made Expo in Milan, a project that Cabriolet developed by accenting the innovative characteristics of the brand: a flexible, communicative, synergetic, genuine and creative space.
Viero Paints is a brand of the Cromology Italia Group S.p.a. based in Lucca, Tuscany.