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Viero Paints Image Campaign and Exhibition at Made Expo in Milan

MARKETING | STORYTELLING | EXPO AND EXHIBITION | COLOR DESIGN | ADVERTISING | ART DIRECTION
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Campagna immagini e Allestimento Viero Paints al Made Expo di Milano

MARKETING | STORYTELLING | FIERA E ALLESTIMENTO | COLOR DESIGN | ADVERTISING | ART DIRECTION

Cabriolet oversaw image conception, creative direction and the display set up for Viero Paints, a leader in decorative finishes and plasterwork, at the Milan Made Expo.
These powerful images translate a direct marketing vision: applicators pose proudly in front of their jobs well-done, satisfied with their finished pieces.

Physical planning. The exhibition space was designed for the Made Expo in Milan, a project that Cabriolet developed by accenting the innovative characteristics of the brand: a flexible, communicative, synergetic, genuine and creative space.
Viero Paints is a brand of the Cromology Italia Group S.p.a. based in Lucca, Tuscany.

Advertising | Shooting | Campagna immagini | Art Direction
Advertising | Shooting | Campagna immagini | Art Direction
Advertising | Shooting | Campagna immagini | Art Direction
Advertising | Shooting | Image Campaign | Art Direction