Collection Launch – Grand Bleu Sofa
ART DIRECTION | BRAND IDENTITY | PHOTOGRAPHY | ILLUSTRATION | INTERIOR DESIGN
Collection Launch – Grand Bleu Sofa
For Grand Bleu, characterized by its flexible and versatile compositions, we selected striking signature photos of a stunning well-known Australian residence.
A careful and scrupulous photo shoot and photo montage allowed us to obtain first-rate quality both for the image and in communicating the product; in particular, the faithful reconstruction of the natural light highlighting the subject conveys a credible and desired feeling of comfort and well-being. The distinct photography of the interiors was then applied to all of the Brand Identity tools through copy strategy, digital and graphic design, illustrations and mock-ups.
Offline
Brochure
Offline
Brochure – general catalog and sampling tools
Online
Product Profile / Newsletter created for the ‘Salone del Mobile’ (furniture fair) in Milan.